Personal
A content network
built for TV
A Social Content
Network for TV
Designed a platform connecting live TV content with social media engagement — giving broadcasters a new way to build audience.
TV audiences had moved
to second screens.
Viewers were tweeting, messaging, and reacting while watching — but broadcasters had no way to harness that engagement or feed it back into the viewing experience.
Linking broadcast moments
to social in real time
Built a system that detected on-screen content, matched it to social conversation, and surfaced trending moments to producers and audiences in real time.
A content hub for
broadcasters and fans alike
Designed for two audiences: broadcast producers managing live feeds, and viewers discovering content through social. Shipped as both a web platform and broadcaster API.
The first designer
in an engineering-led organisation
LTN had never had a designer. I joined as the first, into a team that had shipped products without design input for three years. Building credibility meant starting where I could add undeniable value — fixing the UI of the internal broadcast tool — then slowly expanding the scope of design's influence. Within six months, design reviews were part of every sprint. Within a year, I had hired a second designer.